Social Media & Networking
With KVIE (PBS affiliate – Sacramento), I am producing a one-hour documentary with working title of Social Media & Networking. I am currently raising $120,000 from at least four sponsors. Production begins as soon as I secure the $120,000 of sponsorship underwriting.
In being a sponsor, each company will enjoy greater brand awareness and brand image and earn respect of the audience.
The program offers your company one of four 15-second sponsorship spots for $30,000.
For each program broadcast, each spot will be broadcast twice during the program, once at the beginning and again at the end of the program. This format provides for twice the number of seconds of the sponsorship spot of exposure per program, e.g. 15 seconds times two equaling a total of 30 seconds per broadcast.
A sponsor buys a spot directly from KVIE via an agreement. KVIE will create the 15-second spot at no additional charge to the sponsor.
Social Media & Networking
The focus of Social Media & Networking is global bandwidth proliferation to support global social media, and including interviews of acclaimed social media experts. The experts include:
Charlene Li, prominent blogger (AltimeterGroup.com) and co-author of the book Groundswell,
Robert Scoble (Scobleizer.com), renowned blogger and author,
Jennifer Jones (MarketingVoices.com), podcaster and consultant,
Andy Sernovitz, author of Word of Mouth Marketing and blogger (GasPedal.com).
KVIE, the Public Broadcasting System (PBS) affiliate in Sacramento, will serve as presenting station to the national chain of over 380 affiliate stations. I will be the producer. Further, KVIE will contract with a company to do all on-location filming, and post-production. Broadcasted during 2010 by affiliate stations nationwide in high-definition, the viewership is estimated to be about 20 million people.
The documentary addresses global status of bandwidth to support social media and the investment underway to proliferate bandwidth expansion over the next five years. It takes a balanced look at contemporary methods of social media and networking in regards to devices, software, and connectivity, and the future, e.g. use of the new technological process known as cloud computing, and expanding global bandwidth. The scope weighs the benefits and risks through using the host’s commentary, the host’s voice-over narrative, the host’s interaction with experts’ interviews, examples of mainstream usage, including by Middle East citizens, for example as citizen journalists to expose violent, oppressive conditions in reaction to protests, and by NASA Space Shuttle and International Space Station astronauts orbiting earth in space to followers below, and absorbing, dynamic graphics including video, photography, and music.
Very early into the production following introduction to the subject of the documentary, there may be a short whimsical recap lasting a minute or two of the former, centuries old methods of social media and networking to provide a nostalgic look back at former, only-available methods of social media and networking, yet still used today in addition to the new disruptive technologies to provide a contrast to contemporary times.
Social media and networking technologies driven by texting, blogs, podcasts, digital photography, music, and video, and social networking sites such as MySpace, Facebook, Twitter, YouTube, Linked-in, and Flickr revolutionized communication and expression, but are also a controversial disruptive phenomenon. They revolutionized interpersonal communication, artistic expression, citizen journalism, opinion posting, e-commerce, voting, and consumer sovereignty, leading to personal, organizational, and retail relationship building. However, as with most things beneficial, there is flip side controversy. Exposed as risks for users, among other issues, are lawsuits and litigation, protection of organizational computer networks, national security, personal privacy, cyber stalking, identity theft, traffic collisions due to texting distraction, and workplace productivity.
Complementing studio and in-office settings for interviews, this documentary incorporates on-location, intriguing outdoor, and lobby settings for interviews in Silicon Valley, and Sacramento and Davis, for example at the Capitol, CSUS, City College, and UC Davis. Locations in Silicon Valley could include the following: backdrops and lobbies of headquarters offices for Twitter, YouTube, Flickr, Facebook, Google, Apple, Hewlett Packard, Microsoft, and Sacramento for intriguing, fascinating content illuminating the global impact of social media and social networking. At these settings, the host conducts walking and talking interviews of experts such as bloggers, podcasters, videographers, attorney, and government officials holding or using Personal Data Appliances, e.g. iPhone or Blackberry, to accent the ability to be internet connected continuously.
Supporting the authoritative interviews with the experts and mainstream users would be dynamic graphics, video, photography, and music. These graphics and photography would illustrate the creation of social media, e.g. videos using phones and cameras, software editing, uploading for the viral reach, dynamics of texting and viral propagation. Personal Data Appliances would be shown to give a broad perspective of the offerings for users staying connected and contributing to and/or responding to the conversations via feedback or comments. Music would accent the tone of the scenes.
Content includes interviews of experts and dynamic, absorbing graphics to illustrate the points and processes.
On September 4th, I met with podcaster Jennifer Jones, founder of MarketingVoices.com based near Silicon Valley in Woodside, California to discuss the documentary and Navy social media. She interviewed me and the podcast is posted at MarketingVoices.com. My next visit was with Ken Kaplan with Intel’s Global Communications Group – Broadcast and New Media in Santa Clara, CA to discuss both the documentary and Intel’s future participation in embarks with the military and other venues, e.g. Lawrence Livermore Labs, etc. I then met with Cromwell Schubarth, Multimedia/Research Editor for the Silicon Valley Business Journal. He referred me to editor Mary Duan. She and I are now acquainted via her interviewing me on February 18, 2010.